Embrace Privacy to Unlock Performance: Redefining Healthcare Marketing for 2025
It’s been two years since HHS released its guidance on online tracking technologies. In that time, healthcare marketers have varied in their responses. Some chose a conservative route, minimizing online trackers which negatively impacts their marketing performance. Others ignore the guidance, risking fines and legal issues. However, a forward-thinking group is navigating a new path: they’re embracing the guidance unlocking new, high-performance marketing tactics. These innovators are leading the way in performance marketing. In our upcoming meeting, we’ll break down the strategies these successful marketers are using and we’ll explore how the recent AHA ruling has reshaped HHS guidance and what it means for your marketing strategies moving forward. Join this PACHC-hosted webinar where Freshpaint Director of Demand Generation, Dave Twichell will present on Embracing Privacy to Unlock Performance: Redefining Healthcare Marketing for 2024. Register today for this webinar being held on February 12 at 2:00 pm.
